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	41.	Curious marketer: expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan by Bhat, Harish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon, Haryana, India Portfolio, Penguin 2017 Other title: The curious marketer: expeditions in branding and consumer behaviour Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.820954 BHA. Place hold Add to cart (remove)
	42.	Marketing manipulation: a consumer's survival manual / Michael Kamins by Kamins, Michael Series: World Scientific-Now Publishers series in business 2251-3442 ; Volume 14 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey World Scientific 2019 Availability: Not available: H.T. Parekh Library: Checked out (1). Place hold Add to cart (remove)
	43.	Consumer behavior: building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser and Amit Mookerjee Contributing Authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson by Mothersbaugh, David L Mothersbaugh, David L [author.] Kleiser, Susan Bardi [author.] Edition: Fourteenth Edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw-Hill Education 2022 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 MOT. Place hold Add to cart (remove)
	44.	Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar by Schiffman, Leon G Wisenblit, Joseph [author.] Edition: Twelfth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2022 Availability: Items available for loan: H.T. Parekh Library (5)Call number: 658.8342 SCH, ... Place hold Add to cart (remove)
	45.	Competing against luck: the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan by Christensen, Clayton M Hall, Taddy Dillon, Karen Duncan, David S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Harper Business, an imprint of HarperCollins Publishers 2016 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4 CHR. Place hold Add to cart (remove)
	46.	Hooked: how to build habit-forming products / Nir Eyal with Ryan Hoover by Eyal, Nir Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio/Penguin 2014 Availability: Not available: H.T. Parekh Library: Checked out (1). Place hold Add to cart (remove)
	47.	Antisocial network: the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees / Ben Mezrich. by Mezrich, Ben Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Grand Central Publishing, 2022 Other title: The antisocial network: the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees Availability: Items available for loan: H.T. Parekh Library (1)Call number: 332.63 MEZ. Place hold Add to cart (remove)
	48.	Encouraging sustainable behavior: psychology and the environment / edited by Hans C. M. van Trijp by Trijp, Hans van C.M Series: A Psychology Press Book Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, Routledge 2018 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.927 ENC. Place hold Add to cart (remove)
	49.	Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality / Douglas E. Haynes by Haynes, Douglas E Series: Critical perspectives in south asian history Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, Bloomsbury Academic, 2023 Other title: The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality Emergence of brand-name capitalism in late colonial India Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1 HAY. Place hold Add to cart (remove)
	50.	Consumer behaviour and the arts: a marketing perspective / Francois Colbert and Alain D'Astous by Colbert, Francois Colbert, Francois [author.] D'Astous, Alain [author.] Series: Discovering the creative industries Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, Routledge, 2022 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 COL. Place hold Add to cart (remove)
	51.	Contagious: How to Build Word of Mouth in the Digital Age / Jonah Berger by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, Simon & Schuster, 2014 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 BER. Place hold Add to cart (remove)
	52.	Lilliput land: how small is driving India's mega consumption story / Rama Bijapurkar by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurugram, Penguin Business by Renguin Random House India, 2024 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658 BIJ. Place hold Add to cart (remove)
	53.	Buy.ology: How everything we believe about why we buy is wrong / Martin Lindstrom by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, Random House Business Books, 2009 Other title: Buyology Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 LIN. Place hold Add to cart (remove)
	54.	Design for behaviour change: theories and practices of designing for change / edited by Kristina Niedderer, Stephen Clune and Geke Ludden by Niedderer, Kristina [editor.] Clune, Stephen [editor.] Ludden, Geke [editor.] Series: Design for social responsibility ; 11 Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, Routledge, 2020 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83 DES. Place hold Add to cart (remove)

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