Amazon cover image
Image from Amazon.com

How brands become icons: the principles of cultural branding / Douglas B. Holt.

By: Material type: TextTextSeries: Harvard Business Review PressPublication details: Boston, Mass. Harvard Business School Press, 2004.Description: xiii, 265 pages, ill. ; 24 cmISBN:
  • 9781578517749 (hbk.)
Subject(s): DDC classification:
  • 658.827 HOL
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 658.827 HOL (Browse shelf(Opens below)) Available B4189

Rs.2999/-
TB1018

There are no comments on this title.

to post a comment.

Copyright @ 2024  |  All rights reserved, H.T. Parekh Library, Krea University, Sri City