Database marketing: analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
Material type: TextPublisher number: 12063659Series: International series in quantitative marketing ; 18Publication details: USA : Springer, 2010.Description: xxiv, 871 p. ; ill. ; 22 cmISBN:- 9788184893847 (pbk.)
- 658.872 BLA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 658.872 BLA (Browse shelf(Opens below)) | Checked out to Gaurav Mandhani (MBA23-077) | 01/10/2024 | B2863 |
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