Database marketing: analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.

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Material type: Text

TextPublisher number: 12063659Series: International series in quantitative marketing ; 18Publication details: USA : Springer, 2010.Description: xxiv, 871 p. ; ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 BLA (Browse shelf(Opens below))	Checked out to Gaurav Mandhani (MBA23-077)	01/10/2024	B2863

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