Integrated marketing communications in advertising and promotion

By:

Shimp, Terence A

Material type: Text

TextPublication details: 2007 Cengage Learning DelhiEdition: 8Description: 28 cm ; Pbk xx,666 pISBN:

978-8131516522

Subject(s):

Sales promotion Communication in marketing Advertising Direct marketing

DDC classification:

659.1 SHI

Summary: This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	659.1 SHI (Browse shelf(Opens below))	Available		35434

Gratis from the Publisher

This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.

There are no comments on this title.

to post a comment.