How brands become icons: the principles of cultural branding / Douglas B. Holt.

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Material type: Text

TextSeries: Harvard Business Review PressPublication details: Boston, Mass. Harvard Business School Press, 2004.Description: xiii, 265 pages, ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 HOL (Browse shelf(Opens below))	Available		B4189

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TB1018

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