Marketing the third reich : persuasion, packaging and propaganda / Nicholas O'Shaughnessy.
Material type:
TextPublisher: New York : Routledge, 2018Description: xiii, 290 pages, 23 cmISBN: - 9781138060586 (pbk. : alk. paper)
- 320.943014 OSH
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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H.T. Parekh Library | SIAS Collection | 320.943014 OSH (Browse shelf(Opens below)) | Available | K1157 |
TBH/SINV/00482/100
GBP 30.99
Includes bibliographical references and index.
Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?.
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