Curious marketer: expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan

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Material type: Text

TextPublication details: Gurgaon, Haryana, India Portfolio, Penguin 2017Description: xxvi, 322 pages 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.820954 BHA (Browse shelf(Opens below))	Available		B3107

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Previous	658.816 YOU Pricing decisions : a practical guide to interdivisional transfer pricing policy	658.818 LAN Forecasting for sales and materials management	658.82 BAN Creating customers : an action plan for maximizing sales promotion and publicity for the small business	658.820954 BHA Curious marketer: expeditions in branding and consumer behaviour /	658.827 AAK Managing brand equity: capitalizing on the value of a brand name	658.827 AAK Building strong brands	658.827 AAK Building strong brands	Next

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