Total relationship marketing / Evert Gummesson

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Material type: Text

TextPublication details: London Routledge 2012Edition: 3rd edDescription: xiv, 376 p, ill. ; 25 cmISBN:

Other title:

Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.812 GUM (Browse shelf(Opens below))	Available		B3680

Previous			No cover image available			No cover image available	No cover image available	Next
Previous	658.812 GRO Service management and marketing:Customer management in service competition.	658.812 GUM Total relationship marketing: rethinking marketing management from 4P's to 30R's	658.812 GUM Total relationship marketing	658.812 GUM Total relationship marketing /	658.812 GUS Competing in a service economy: how to create a competitive advantage through service development & innovation	658.812 HAN Customer Satisfaction	658.812 HAR Harvard business review on customer relationship management	Next

Atlantic
3012893/01
£ 48.99

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