How brands grow: what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.

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Material type: Text

TextPublication details: Australia : Oxford University Press, 2010.Description: xvii, 228 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.83 SHA (Browse shelf(Opens below))	Available		B4301

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Previous	658.83 SHA Marketing Research : An Aid to decision making	658.83 SHA Marketing research: an aid to decision making	658.83 SHA Services marketing: the Indian perspective	658.83 SHA How brands grow: what marketers don't know /	658.83 SMI Insider information: making sense of marketing data	658.83 THO Direct marketing in practice	658.83 TUL Marketing research; measurement and method	Next

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