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From brand vision to brand evaluation:The strategic process of growing and strengthening brands.
Material type:
TextPublication details: 2006 Elsevier Scientific AmsterdamEdition: 2Description: xviii+318ISBN: - 978-81-312-1338-4
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 658.827 CHE (Browse shelf(Opens below)) | Available | 33315 |
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| 658.827 CHA brands and firebrands: insights from experts | 658.827 CHA Brandmaps:the competitive marketing strategy game | 658.827 CHE Understanding brands | 658.827 CHE From brand vision to brand evaluation:The strategic process of growing and strengthening brands. | 658.827 CHE Strategic brand management / | 658.827 CHO Successful branding | 658.827 CHO Successful branding |
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