Brand failures: the truth about the 100 biggest branding mistakes of all time

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Material type: Text

TextPublication details: Kogan Page London; 2008Edition: ReprintDescription: xii, 260 pISBN:

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Summary: Includes bibliographical references and index

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 HAI (Browse shelf(Opens below))	Available		37747

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Previous	658.827 GUP 7 principles of brand management	658.827 HAC Darwin's brands : adapting for success	658.827 HAI Brand royalty: how the worlds top 100 brands thrive and survive	658.827 HAI Brand failures: the truth about the 100 biggest branding mistakes of all time	658.827 HAI Brand failures :the truth about the 100 biggest branding mistakes of all time	658.827 HAM Branding your business: promoting your business, attracting customers and standing out in the market place	658.827 HAR Harvard Business Review on brand management	Next

Includes bibliographical references and index

No. 1819 dt. 11/12/2008

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