Think like a rock star : how to create social media and marketing strategies that turn customers into fans
Material type: TextPublication details: 2013 McGraw Hill New DelhiDescription: 23 cm ; Pbk xv, 208 pISBN:- 978-9351344834
- 302.231 COR
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 302.231 COR (Browse shelf(Opens below)) | In transit from H.T. Parekh Library to H.T. Parekh Library since 05/09/2024 | 37943 |
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302.230688 ZEI Transmedia marketing: from film and TV to games and digital media / | 302.230954 KOH Indian media business | 302.230954 RAN Indian media in a globalised world | 302.231 COR Think like a rock star : how to create social media and marketing strategies that turn customers into fans | 302.231 MOE Social media intelligence | 302.23430954 GLO Global Bollywood | 302.3/4 PRI Group discussion and interview skills |
Gratis
Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.
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