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21.
Indian Consumer: One Billion Myths, One Billion Realities / Alam Srinivas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2008
Other title:
  • The Indian Consumer: One Billion Myths, One Billion Realities
Availability: Not available: H.T. Parekh Library: In transit (1).
22.
Predictably irrational: the hidden forces that shape our decisions by
Material type: Text Text
Publication details: London Harper Collins 2008
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 153.83 ARI.
23.
Theory of consumer behavior by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas 2013
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 PRA.
24.
Theory of consumer behavior by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas 2013
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 PRA.
25.
Consumer behavior by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2007
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 SCH.
26.
Social media intelligence by
Material type: Text Text
Publication details: Delhi Cambridge University Press 2014
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 302.231 MOE.
27.
Consumer culture, modernity and identity by
Material type: Text Text
Publication details: New Delhi Sage Pub. 2014
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 306.3 CON.
28.
Consumer behavior: buying, having and being by
Edition: 11th Ed.
Material type: Text Text
Publication details: Noida Pearson 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 SOL.
29.
Consumer behavior by
Edition: 11th Ed.
Material type: Text Text
Publication details: Delhi Pearson 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 SCH.
30.
Management of luxury: a practitioner's handbook / Benjamin Berghaus. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hong Kong Kogan Page 2014
Other title:
  • The management of luxury: a practitioner's handbook
Availability: Not available: H.T. Parekh Library: In transit (1).
31.
India reloaded : inside India's resurgent consumer market / Dheeraj Sinha. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : Westland, 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83430954 SIN.
32.
China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan and Michael Zakkour. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley, 2014
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 CHA.
33.
Hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Brooklyn, N.Y. : Ig Pub., c2007
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1019 PAC.
34.
Understanding the mathematics of personal finance: an introduction to financial literacy / Lawrence N. Dworsky by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. Wiley c2009
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 332.0240015195 DWO.
35.
Lean startup: how constant innovation creates radically successful businesses / Eric Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio/Penguin, c2011
Other title:
  • The Lean startup: how constant innovation creates radically successful businesses
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.11 RIE, ...
36.
Hooked: how to build habit-forming products / Nir Eyal with Ryan Hoover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio/Penguin 2014
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.575 EYA.
37.
Marketing research: an applied orientation / Naresh K. Malhotra and Satyabhusan Dash by
Edition: 7th edition revised
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2021
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.83 MAL, ...
38.
Empire of things: how we became a world of consumers, from the fifteenth century to the twenty-first / Frank Trentmann by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Harper Perennial 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 339.4709 TRE.
39.
Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken Wiley 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 PEP.
40.
Selling luxury: connect with affluent customers, create unique experiences through impeccable service, and close the sale / Robin Lent and Genevieve Tour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, Wiley, c2009
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.85 LEN.
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