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1.
Superbrands : an insight into 101 of India's strongest brands Vol.1 by
Material type: Text Text
Publication details: UK Super brands 2004
Availability: Items available for loan: (1)Call number: 658.827 SUP.
2.
Strategic brand management : building, measuring and managing brand equity by
Edition: 4 Ed.
Material type: Text Text
Publication details: Noida Pearson Learning 2015
Availability: Items available for loan: (1)Call number: 658.827 KEL.
3.
Strategic brand management : building, measuring and managing brand equity by
Edition: 4
Material type: Text Text
Publication details: New Delhi Pearson 2015
Availability: Not available: : In transit (1).
4.
Strategic brand management by
Edition: -
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Ane Books 2013
Availability: Items available for loan: (1)Call number: 658.827 KIS.
5.
Strategic brand management by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2018
Availability: Items available for loan: (1)Call number: 658.827 KEL.
6.
Strategic brand management by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2018
Availability: Items available for loan: (2)Call number: 658.827 KEL, ...
7.
Strategic brand management by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2018
Availability: Not available: : In transit (1).
8.
Strategic brand management for B2B markets : a road map for organizational transformation by
Edition: 2
Material type: Text Text
Publication details: Delhi Sage 2016
Availability: Items available for loan: (1)Call number: 658.827 SAR.
9.
Strategic brand management : building, measuring and managing brand equity by
Edition: 4 th Ed.
Material type: Text Text
Publication details: Noida Pearson Learning 2015
Availability: Items available for loan: (1)Call number: 658.827 KEL. Not available: : Withdrawn (1).
10.
New strategic brand management : advanced insights and strategic thinking by
Edition: 5th Ed.,
Material type: Text Text
Publication details: London Kogan page 2015
Availability: Items available for loan: (2)Call number: 658.827 KAP, ...
11.
Audio branding : using sound to build your brand by
Material type: Text Text
Publication details: Great Britain Kogan Page 2017
Availability: Items available for loan: (1)Call number: 658.827 MIN.
12.
No logo: no space, no choice, no jobs / Naomi Klein by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Fourth Estate 2010
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 303.484 KLE.
13.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 KEL.
14.
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 KUM.
15.
Lovemarks: the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY PowerHouse Books 2005
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 ROB.
16.
Differentiate or die: survival in our era of killer competition / Jack Trout, with Steve Rivkin by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Westland 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 TRO.
17.
Strategic brand management / Alexander Chernev by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Cerebellum Press 2020
Availability: Not available: H.T. Parekh Library: Checked out (1).
18.
Global branding and country of origin: creativity and passion / edited by Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2018
Availability: Not available: H.T. Parekh Library: Checked out (1).
19.
Advertising and Promotion: What the Student Sees / Marlene Kahla by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Diego Cognella 2024
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1 KAH.
20.
Luxury world: the past, present and future of luxury brands / Mark Tungate by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Kogan Page, 2010
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.47 TUN.
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