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Harvard business review on marketing by
Material type: Text
Publication details: Boston, MA Harvard Publications 2001
Availability: Items available for loan: (1)Call number: 658.8 HAR.
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Future of branding by
Material type: Text
Publication details: Delhi Sage 2016
Availability: Items available for loan: (1)Call number: 658.827 FUT.
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Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 KUM.
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