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1.
Harvard business review on marketing by
Material type: Text Text
Publication details: Boston, MA Harvard Publications 2001
Availability: Items available for loan: (1)Call number: 658.8 HAR.
2.
Instagram power : build your brand and reach more customers with the power of pictures by
Material type: Text Text
Publication details: New Delhi Mcgraw Hill Education 2014
Availability: Items available for loan: (1)Call number: 658.872 MIL.
3.
Strategic brand management for B2B markets : a road map for organizational transformation by
Edition: 2
Material type: Text Text
Publication details: Delhi Sage 2016
Availability: Items available for loan: (1)Call number: 658.827 SAR.
4.
Future of branding by
Material type: Text Text
Publication details: Delhi Sage 2016
Availability: Items available for loan: (1)Call number: 658.827 FUT.
5.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement by
Material type: Text Text
Publication details: USA Kogan Page 2014
Availability: Not available: : In transit (1).
6.
Audio branding : using sound to build your brand by
Material type: Text Text
Publication details: Great Britain Kogan Page 2017
Availability: Items available for loan: (1)Call number: 658.827 MIN.
7.
Value investing and behavioral finance :insights into Indian stock market realities by
Material type: Text Text
Publication details: New Delhi McGraw Hill 2012
Availability: Not available: : In transit (1).
8.
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 KUM.
9.
Titan: inside India's most successful consumer brand / Vinay Kamath by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram Hachette Book Publishing India Pvt. Ltd. 2021
Other title:
  • Titan
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8270954 KAM.
10.
Curious marketer: expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon, Haryana, India Portfolio, Penguin 2017
Other title:
  • The curious marketer: expeditions in branding and consumer behaviour
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.820954 BHA.
11.
Lovemarks: the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY PowerHouse Books 2005
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 ROB.
12.
Brand new nation: capitalist dreams and nationalist designs in twenty-first century India / Ravinder Kaur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Harper Business 2021
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 330.954 KAU, ...
13.
14.
Nation branding: concepts, issues, practice / Keith Dinnie by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Not available: H.T. Parekh Library: Checked out (1).
15.
Future of purpose-driven branding: signature programs that impact and inspire both business and society / David Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Morgan James 2023
Other title:
  • The Future of purpose-driven branding: signature programs that impact & inspire both business and society
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 AAK.
16.
Branding of tourist destinations: theoretical and empirical insights / Edited by Mark Anthony Camilleri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uk Emerald Publishing Limited 2019
Other title:
  • The branding of tourist destinations: theoretical and empirical insights /
Availability: Not available: H.T. Parekh Library: Checked out (1).
17.
Global branding and country of origin: creativity and passion / edited by Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2018
Availability: Not available: H.T. Parekh Library: Checked out (1).
18.
Research companion to language and country branding / edited by Irene Theodoropoulou and Johanna Tovar by Series: Routledge studies in language and identity
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2021
Availability: Not available: H.T. Parekh Library: Checked out (1).
19.
Nation branding in Europe / edited by Joao Freire by Series: Routledge focus on nation branding
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Not available: H.T. Parekh Library: Checked out (1).
20.
Storytelling in luxury fashion: brands, visual cultures, and technologies / edited by Amanda Sikarskie by Series: Routledge research in design studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 746.920688 STO.
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